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AltLevel Thinking

+3

five blind spots with dollar signs on them

Apr 14, 2026

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7 min read

five blind spots with dollar signs on them

what a buyer would actually pay for your business

Will Gregg
Will Gregg

AltLevel Thinking

+3

I got paid to disagree with people

Apr 9, 2026

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6 min read

I got paid to disagree with people

Stanford tested 11 AI models. They agreed with users 49% more than real people would — even when the user was dead

Will Gregg
Will Gregg

AltLevel Thinking

+3

90% of People Using AI Are Getting Dumber.

Apr 7, 2026

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8 min read

90% of People Using AI Are Getting Dumber.

You asked AI for advice. It told you what you wanted to hear.

Will Gregg
Will Gregg

The only weekly newsletter where a 50-year business veteran diagnoses real problems, applies AI to crack them open, and hands you the fix — no theory, no fluff, just what actually works.

AltLevel Thinking

+3

34% of your team wants to quit. You bought the reason.

Mar 26, 2026

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8 min read

34% of your team wants to quit. You bought the reason.

BCG calls it "AI brain fry." 39% more mistakes. 34% looking for the exit.

Will Gregg
Will Gregg

AltLevel Thinking

+3

Your prices froze. Your costs didn't.

Mar 19, 2026

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6 min read

Your prices froze. Your costs didn't.

Nobody is going to tap you on the shoulder and tell you you're undercharging.

Will Gregg
Will Gregg

AltLevel Thinking

+3

7 things worth knowing this week....

Mar 17, 2026

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8 min read

7 things worth knowing this week....

The Cheat Sheet — what smart builders are reading this week so you don't have to

Will Gregg
Will Gregg

AltLevel Thinking

+2

Fixed a business on the 5th hole

Mar 12, 2026

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6 min read

Fixed a business on the 5th hole

They had healthy revenue, a good reputation, long-term clients, and profits bleeding out year after year. One lunch revealed why.

Will Gregg
Will Gregg

AltLevel Thinking

+2

The 3 Reasons Your Business Isn't Making More Money

Mar 5, 2026

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10 min read

The 3 Reasons Your Business Isn't Making More Money

This week's Fix: No plan. Can't sell. Clients leave. Which one is yours?

Will Gregg
Will Gregg

AltLevel Thinking

+2

The AI Lie

Feb 26, 2026

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10 min read

The AI Lie

This week's Fix: why 71% of companies adopted AI and got nothing.

Will Gregg
Will Gregg
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